Job Overview

As a key member of the Trackxi Marketing Team, you will play a vital role in driving end-to-end digital marketing efforts that can generate marketing qualified leads across multiple channels. Your primary goal will be to significantly increase top-of-funnel leads through compelling content marketing, cutting-edge SEO strategies, social media advertising, and other digital outreach initiatives.

You’ll collaborate with cross-functional teams to develop impactful campaigns that align with both marketing and sales objectives, ensuring a seamless and measurable customer journey from initial engagement to conversion. You will work closely with the Founders and Executive team in the US and India, contributing to the global rollout of the Trackxi platform for real estate agents.

If you have a startup mindset, a “can-do” attitude, and the ability to quickly learn and master new skills, we encourage you to apply.

Key Responsibilities

Content Creation:

• Develop engaging, high-quality content for websites, blogs, email campaigns, and social media platforms.
• Ensure all content aligns with the brand voice and resonates with the target audience.

Social Media Management:

• Plan, create, and schedule content across major platforms (Facebook, Instagram, LinkedIn, X/Twitter, etc.).
• Monitor performance metrics and optimize strategies for greater reach and engagement.

SEO & SEM:

• Optimize web pages for search engines to improve organic visibility and rankings.
• Assist in managing and optimizing paid search campaigns (Google Ads) to drive qualified leads.

Email Marketing:

• Design and deploy targeted email campaigns aimed at driving engagement and conversions.
• Monitor open rates, click-through rates, and overall campaign performance.

Data Analytics & Insights:

• Analyze website traffic, social media engagement, and campaign performance using tools like Google Analytics and Facebook Insights.
• Provide actionable insights and recommendations for continuous improvement.

Qualifications & Requirements

Education & Experience:

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 2+ years of experience in digital marketing, social media management, or a similar role.

Technical Skills:

• Proficiency in Google Analytics, Google Ads, and email marketing platforms.
• Strong understanding of social media strategies and content marketing best practices.
• Experience with WordPress website development is a plus.
• Familiarity with design tools such as Canva, Photoshop, or similar (preferred but not required).
• Familiarity with digital marketing tools like SEO/SEM tools (Ahrefs, SEMrush), email marketing platforms (Mailchimp, HubSpot), and social media management tools (Hootsuite, Buffer).
• Experience with video creation tools is a bonus but not essential.

Core Competencies:

• Excellent communication and project management skills.
• Ability to work independently with minimal supervision.
• Self-motivated, detail-oriented, and adaptable in a fast-paced environment.
• Team Player: A collaborative approach and willingness to learn and grow with the team.

Performance Expectations

Social Media Growth:

• Increase social media engagement and follower through strategic content and consistent interaction.

Website Traffic & Lead Generation:

• Drive measurable growth in website traffic and lead acquisition through SEO optimization and effective paid campaigns.

Email Marketing Optimization:

• Boost open rates and click-through rates by implementing A/B testing, refining content strategies, and optimizing email performance.

Compensation & Benefits

Attractive compensation based on experience and skills.
Earn additional rewards through goal-driven incentives.
Enjoy the flexibility of a remote-friendly work environment.
Access opportunities for continuous learning and skill enhancement.

Why Join Trackxi, Inc.?

Fast-Growing US-Based Product Company : Be part of an innovative, rapidly expanding organization.

Career Growth & Skill Development: Unlock ample opportunities for professional advancement and skill-building.

Collaborative & Supportive Culture: Thrive in a team-oriented environment that values creativity, collaboration, and individual contributions.

If you’re passionate about working in an environment where a productive attitude is valued and skills can be learned, and you are eager to take your career to the next level in a startup environment, apply now!