BY: CRAIG C. ROWE – Technology Reviewer & Writer @ Inman.com
Trackxi is a client experience tool for cutting through the menagerie of fluff that weighs down agents' efforts to succeed
Top selling points:
- Unique visual deal trackers
- Greatly reduces per-deal email
- Smart task management
- Light, activity-based CRM
- Works alongside existing products
Trackxi is a transaction tracking and client experience management application.
What you should know:
Trackxi is an app for managing all the little things that hamper progress between signature and closing. It’s not a clinical transaction manager, but more of an activity management solution, and it’s very good at it. It’s Trello, or Asana, for real estate deals. It includes task list templates, which can be edited; visual, actionable timelines; and dynamic calendering. Communications are handled in-app and can include title and mortgage vendors, as well as clients, using permission-based views to ensure they’re not distracted by irrelevant business tasks. The company also includes a light CRM, manifested as an activity tracker or Client Journey log, that helps agents oversee who does what when, organized by individual. The intent of Trackxi is to support and inform users as to the who, when and what of a deal. Log in, find out, go about your day.
Again, software needs to support a real estate professional’s business, not run it for them. There has to be give-and-take human interaction to spur technological processes. In Trackxi, that idea is manifested in a number of ways, but is perhaps best represented by its graphical transaction journey, leveraged similarly to how Dotloop uses visuals to “close the loop.”
Among other visualizations, the app displays an easily navigable snake graph, an interactive flowchart resembling a board game that is color-coded and task-based. It represents every milestone between contract and close, and the details of each are summarized at each step, and revealed in more detail upon selection. Color indicates task status.
This is as simple a method as I can think of to communicate the state of a deal to your buyer or seller because they can be given access to see it. It’s a much better method than delaying an email response to them about a voicemail not being returned from your lender. And speaking of email, Trackxi’s founder, an active agent, counted the number of emails he sent to a client during a single deal, finding more than 190 messages containing minor updates and non-value-add activities.
However, if you’re not a visual learner, no problem, as Trackxi can reduce the chart to a simple list or display it in a calendar view, with each task presented on its respective due date.
Every task created has a custom notes field, contact information for each party attached to it, and the ability to change its status, assign people to it and create due dates. Timelines are automatically created upon deal setup based on the closing date and will react to any changes an invited mortgage broker or bank lender inputs.
Deal flow within the app is rendered according to deal type, and the task templates are updated accordingly. Any user can modify and save any list, a nice touch for agents who sell in neighborhoods or condo communities with the same restrictive covenants, etc.
Trackxi isn’t offering a document engine or digital signatures, as it wouldn’t make business sense, and likely create redundancies with the market’s current offerings. There is an integration with SkySlope to send parties out to complete forms. Links to document packages can be placed into task lists and notes fields for easy access, and when signing is complete, a user can update the chore in Trackxi. The app is designed to work around and in between what’s already being used.
The email component keeps messaging under the umbrella of each respective deal, again ensuring everything needed to get a deal done is where it should be. It also offers a slick set of templates with pre-loaded mail merge fields to send granular, succinct deal updates, reducing the need to spend 30 minutes collating all the information before sending. Dates, names, escrow procedures and other information is auto-populated in seconds. Just hit Send.
Like the solution’s primary products, the visual Trackxi CRM is designed to be simple, and activity-based, not unlike a CRM called MyPlanIt, which earned this column’s first-ever 5-star review. The CRM is included in a Trackxi subscription.
The intent is to let the buyer or seller’s interactions drive communication, giving agents an actual reason to reach out, a superior method than allowing records to fester under drawn-out drip campaigns. In addition to cutting down on unnecessary follow-up and superfluous email, a core tenet of the system, the CRM prioritizes clients by where they stand in their respective deals. Stages, or steps along the deal path, can be configured according to existing workflows if needed, and each step is connected to a string of reminders
The CRM keeps users abreast of clients’ contribution of documents, as well, through its use of an external URL for pulling information directly from a secure web page into the Trackxi. Thus, it also categorizes and manages files according to customer and transaction.
The CRM is deliberately designed to strengthen the relationship, not the number of times a marketing email is sent to them. The company’s vision is to get agents to work better, not more. Part of that is cutting down on marketing noise as a method to maintain relationships, and this is a great add-on to an already worthwhile set of tools.
