Digital Marketing Specialist
Location: Remote, based in US
About Trackxi:
Trackxi is a fast-growing SaaS startup revolutionizing transaction and task management for real estate professionals. We streamline complex workflows, reduce stress, and boost productivity by offering a centralized platform for visibility, communication, and task tracking. Our mission is to simplify real estate operations so agents, teams, TC’s and clients can stay on track and close with confidence.
Role Overview:
We’re looking for a hands-on, data-driven Marketing Specialist to grow our top-of-funnel pipeline and generate a steady stream of Marketing Qualified Leads (MQLs). This role is ideal for someone who thrives in a fast-paced startup environment, is obsessed with growth metrics, and knows how to scale outreach across digital channels.
Responsibilities:
- Plan and execute demand generation campaigns across paid, organic, social, and email channels
- Test and optimize messaging, landing pages, and funnels for MQL conversion
- Own and report on lead generation KPIs and cost-per-lead metrics
- Collaborate with sales and product teams to align messaging and qualify leads
- SEO optimization, content creation & management
- Research, identify, and engage new audiences and communities within the real estate space
- Conduct webinars and other outreach to bring qualified leads to the lead system
- Use CRM, Google Ads, Meta, LinkedIn, and analytics platforms to drive growth
- Strengthen relationship with clients and company partnerships
- Work with a team of marketing personnel to achieve consistent revenue growth metrics.
What We’re Looking For:
- Proven experience in top-of-funnel lead generation for B2B SaaS (real estate experience a plus)
- Startup mindset: resourceful, self-driven, fast-moving, and scrappy when needed
- Clear understanding of buyer journeys and digital marketing best practices
- Strong copywriting and A/B testing skills for ads and landing pages
- Analytical and results-focused; able to turn data into action
- Comfortable wearing multiple hats and adjusting strategies quickly
- Willingness and ability to work with offshore teams to develop marketing materials and manage targets.
Are you growth-obsessed and ready to help us scale?
Let’s talk. Email your resume to careers@trackxi.com
