Transaction Management Vs Deal Management

In the dynamic world of real estate, agents rely on various tools to streamline their operations and stay ahead of the competition. While CRM’s, lead generation tools, forms, e-signature, transaction management tools are commonly used, the term “Transaction Management” is a bit loosely used. Transaction Management is traditionally referred to tools that are built to run a brokerage efficiently (contract files, check list the brokerage or the state requires for compliance purposes etc) where the Real estate agents are the users but these tools are designed primarily to run a brokerage. Most “Transaction Management” tools don’t directly help the agents to bring a translation to closing.

For example, managing contractors, scheduling photos, signs, tracking addendums, installing lockboxes, organizing lenders and title companies, opening an escrow account to name a few, are managed using manual checklists, whiteboards or generic tools like excel, google sheets,, asana, trello, airtable etc. Sometimes these important client centric activities are delegated to Transaction Coordinators or assistant’s. There is a huge opportunity for agents to demonstrate their value by making these important steps visible to their clients and managed professionally.
Now agents don’t need to take these generic project management tools and spend time and money to customize to their real estate needs. Afterall real estate agents are not project managers or IT experts.  

There’s a new category of PropTech software emerging that caters specifically to the unique needs of real estate agents deal management steps aka Transaction Management that is specifically designed for Agent tasks.

So, what exactly is Deal Management, and why is it distinct from traditional Transaction management?

Deal Management is a comprehensive solution designed to optimize the entire lifecycle of a real estate deal, from initial contact to closing. Unlike traditional transaction management systems that primarily focus on compliance and paperwork, Deal Management encompasses a broader range of functionalities tailored to the day-to-day activities of agents. In short, traditional Transaction Management tools are mainly brokerage centric and Deal Management platforms focus on the real estate agent needs.

Here's why it's not called Transaction Management:

Holistic Approach: Deal Management goes beyond transactional paperwork to encompass all aspects of deal coordination, communication, and task management. It provides agents with a centralized platform to manage leads, track progress, collaborate with team members, and communicate with clients and all parties in a deal seamlessly.

Transparency: While traditional transaction management systems prioritize compliance and administrative tasks, Deal Management puts the client experience at the forefront. It empowers agents to deliver exceptional service by offering 100% transparency to everyone in the transaction, personalized communication, and timely updates throughout the deal process.

Efficiency and Productivity: When you add a simple to use CRM, task management, communication tools, and automation of routine tasks into a single platform, Deal Management significantly enhances efficiency and productivity for real estate agents. It eliminates the need for juggling multiple tools and streamlines workflows, allowing agents to focus on what they do best – closing deals and taking care of their buyers and sellers.

Introducing Trackxi: The #1 Deal Management Software tailor-made for the needs of real estate agents.

With Trackxi, agents can:

  • Streamline deal coordination and communication
  • Automate routine tasks with email and transaction templates
  • Track tasks, deadlines, and milestones
  • Manage contacts, leads, and prospects effectively
  • Collaborate with team members and clients in real-time
  • Stay organized with a centralized dashboard and intuitive interface
  • Business planning, target setting and commission tracking.

In conclusion, Deal Management represents a paradigm shift in how real estate agents manage their business operations. By embracing this new category of software, agents can elevate their efficiency, show their value, bring more transparency, enhance client satisfaction, and achieve greater success in today’s competitive market.

Trackxi leading the way to bring it all in a single easy to use and patented platform. Now agents have a powerful ally to navigate the complexities of real estate deals with ease.
Brokerages, Franchises, MLS’s and associations are embracing this new category to bring efficiency to the Real estate industry.

Say bye bye to those dated, clunky and expensive software that many agents don’t use but still pay for it. Check out the new age, affordable and a software that agents want to use everyday at

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